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TikTok being enlisted to push MSME e-commerce adoption

THE Department of Trade and Industry (DTI) said on Thursday that it is in discussions with TikTok to explore how to accelerate e-commerce adoption by micro-, small- and medium-sized enterprises (MSMEs).

In a statement, the DTI said that Trade Secretary Alfredo E. Pascual led a discussion with TikTok representatives to explore potential collaboration to support the development of the digital economy.

“Our collaboration with TikTok represents a pivotal step in propelling e-commerce forward in the Philippines. This partnership is poised to significantly bolster the growth and development of the digital marketplace, benefiting businesses, consumers, and the overall economy,” Mr. Pascual said.

“TikTok’s influence in empowering local MSMEs is undeniable, and their accelerated adoption of e-commerce is crucial for revolutionizing production sectors, generating high-quality employment opportunities, and elevating the competitiveness of Philippine products on the global stage,” he added.

According to the DTI, TikTok, which was launched in the Philippines in May 2017, now has 53 million users in the country. There are about 2 million sellers in the TikTok Shop.

In particular, the two parties discussed collaboration in the establishment of a Content Creator Academy.

The DTI welcomed TikTok’s Safety Enforcement Tool (TSET), a platform that protects consumers.

TSET aims to help verified government agencies and law enforcement representatives request and monitor the progress of a content takedown.

“While the DTI is eager to explore the implementation of TSET, it underscores the critical need for transparent information sharing regarding government reports,” the DTI said.

“With the passage of the Internet Transactions Act, all platforms, including TikTok, are expected to adhere to the regulations outlined in the new law,” it added.

TikTok has removed 570 items of user-generated content and 337 associated products after the DTI’ Fair Trade Enforcement Bureau issued show cause orders over the sale of vape products. — Justine Irish D. Tabile